The Secret to Unlocking Bigger Wins in Your Business

Mark Diamond

Published on: 18/02/2025

In business, we all want to win. We chase success, looking for that next big deal, the next client, or the next opportunity that will push us forward. But too often, business owners focus only on what they need to win—more sales, more clients, more revenue—without asking the bigger question: Who do I need to become to achieve those wins?